martechoutlook

Coegi: The New-Age Digital Marketing Partners

$alt_name"Sean Cotton, President
As the world of digital marketing continues to evolve with new technologies, strategies, and regulations coming into play, organizations—agencies and brands alike—are in dire need of a new kind of partner who can go beyond managing ads and delivering impressions. Firms understand the cutthroat nature of the growing competition and are in search of marketing solution providers who can gather and manage data, understand the value proposition of different technologies, and can successfully deliver desired business outcomes. Furthermore, with the increasing regulatory changes around privacy and the use of data, their requirement is more or less turning into a “must-have,” as having a reliable and expert partner to navigate this landscape is very important. Coegi, a new-age digital marketing solutions provider, brings to bear a combination of media specialists, data analysts, and account strategists who integrate with brands and agencies as an extension of their teams. In Latin, Coegi means ‘to bring together’ and true to its name, the firm assembles people, partners, and platforms to service brands’ desired outcomes directly or through their agencies—eliminating the need for a catalog of vendors.

“Coegi was founded by agency veterans who understand what agencies and brands want from their media buys,” says Sean Cotton, the President of Coegi. He continues, “We streamline programmatic media buying by providing a best-in-class technology stack and platform management team to agencies and media buyers that allows them to devote their valuable time to client strategy and service.”

Coegi makes programmatic marketing easy through an all-in-one partnership that not only strives to deliver flawless campaigns but also to empower their partners to become smarter marketers in a continually evolving digital world. They pride themselves on encompassing a full-service programmatic team certified across multiple social and programmatic technology platforms, including Programmatic Audio, Digital Out Of Home, Connected TV and beyond, to bring best-in-class campaigns to their clients.

We streamline programmatic media buying by providing a best-in-class technology stack and platform management team to agencies and media buyers that allows them to devote their valuable time to client strategy and service


The firm primarily caters to two types o f consumers; independent agencies looking to have a center of excellence around digital media buying, and brands that want a functioning marketing team to act as an extension of their organization rather than having one in-house.

“We simplify the whole process of assembling and deploying the best-in-class tech-stack for our clients. Our value lies in the fact that we are agnostic to any particular stack, which gives our customers the flexibility to choose the best solution that matches their needs,” says Cotton.

Coegi’s clients include a variety of independent creative and full-service agencies, consultancies, and a multitude of brands across the United States and Canada. This diverse portfolio has enabled Coegi to manage campaigns across every major vertical including retail and DTC, e-commerce, finance, CPG, health and beauty, healthcare and pharma, and B2B for clients.

In one instance, Evolution of Smooth (eos), a privately owned beauty and skincare company, challenged Coegi to come up with a data-driven campaign to track in-store foot traffic to the top retailers of eos products. This effort was designed to support eos’ sales team as they pushed for more inventory on the shelves at their largest accounts. Coegi utilized location measurement technology to run a Cross-Channel Foot Traffic Study across all impressions in the US market. Coegi’s Display and Video campaigns alone had generated 4MM store visits at a minuscule charge of $0.25 per qualified visit.

Over the years, Coegi has established itself as a successful Programmatic Partner and has won several recognitions for its services. The firm envisions expanding and investing in their partnerships with upcoming technologies and aims at improving its efficiencies to better serve its clients in the days to come.