Social Reality: Rendezvous of Automation and Digital Advertising

Top 10 Ad Management Software Solution Providers 2016

The increasing ubiquity of smartphones, tablets and PCs is pushing the advertising industry to a rapid transition. While TV advertisements continue to rule the roost, digital advertisements that include online desktop and mobile advertises have taken the centre stage, growing at a rapid pace. Today, mobile advertising is the key driver of growth. The move online is being driven by the emergence of programmatic platforms that enable advertisers to generate higher ROI for their advertisement spent by matching relevant ads to websites with engaging content across geographies and time slots. With investments by advertisers on the rise, social media platforms, search engines, programmatic advertisement platforms and other internet properties stand to gain from this trend.

With advertising management being an inseparable part of the marketing department, in the last few months, we have analyzed scores of advertisement management solution providers in the market and shortlisted the companies that are at the forefront of tackling challenges in the arena. Evaluated by a distinct panel of judges including CEOs, CIOs, and CMOs, these names are disrupting the industry and heralding a new era for advertisement management.

The listing provides a look into how these advertisement management solutions are put into use, so that you can gain a comprehensive understanding of what solutions are available, which are right for your business and how they can help you optimize your marketing strategies.

Marketing Tech Outlook presents to you the “Top 10 Ad Management Software Solution Providers - 2016.”

Company Logo Company Name Company Description
Advanse Advanse solves the production and data problems that limit display advertising performance with its CreativeIQ and Advanse Ad technology
Bidtellect Providing unique platform to accommodate the unique challenges associated with delivery of targeted Native ads across all devices and in all formats
Marin Software Provides a leading cross-channel performance advertising cloud for advertisers and agencies
Mvix Founded in 2005, Mvix is the market leader in turnkey digital signage software and hardware solutions, multi-screen video wall solutions, and content management systems (CMS)
RSG Media Provides software and services to augment revenues from content, advertising, and promotional inventories
Sizmek A provider of open ad management solution that delivers creative and impactful multi-screen digital campaigns
Social Reality Develops tools that automate online advertising and digital marketing activities with a focus on the real- time bidding market and social media
Tremor Video Provides software for video advertising effectiveness
Videology Provides software for converged TV and video advertising that assists customers in making effective decisions
WideOrbit Provides solutions for managing the business of advertising operations