martechoutlook
Sellr Technologies: Interactive Platform Delivering Exceptional Customer Experiences

Top 10 Ad Management Companies - 2019

The growing popularity of digital advertising is transforming the world of marketing today. In such a time period, targeted advertisement campaigns play an essential part in digital marketing, despite its lackluster approach to user engagement. In response to this predicament, efficient management of ads has evolved as a pivotal strategy to deliver higher value and an increased ROI from marketing campaigns. Alongside, programmatic advertisements and affiliate programs streamline a buyer’s journey and boost conversion rates of an ad campaign by presenting products or services in an intuitive manner, leading to amplified marketing performance and higher revenue.

Marketers are increasingly leveraging advanced technology such as AI and machine learning to deliver omnichannel experiences to the modern-day consumer who has access to a variety of tools to make purchase decisions. By eliminating the guesswork in targeted advertising, these tools enable businesses to optimize their marketing campaigns to reach out to a broader audience with far greater cost-effectiveness. With the increasing use of smartphones and other hand-held devices, tools that allow businesses to turn their ads into interactive experiences are also on the rise. At a time when quality content is of paramount importance, companies focus on building a better content development strategy that resonates with their target audiences. Businesses can leverage AI to effectively hone various stories, blog posts, videos, and other content to tailor fit and engage their users for a more extended period. Monetization of content across diverse multi-media platforms and ad management channels has become another growing trend in the rapidly evolving digital marketing space. The exponential increase in consumption of content across multiple channels such as Facebook, YouTube, and Instagram paves the way for the adoption of automated content management and ad management solutions to increase revenue generation from these diverse channels. Consequently, the advent of privacy and data protection laws prohibit companies from collecting information about people without their explicit consent, which can cause a fatal blow to their targeted advertisement and marketing campaigns as a whole. To counter this situation, tools that allow brands to implement contextual advertisements and determine the preferences of a target audience based on the web pages they visit gives them a clear context on how to appeal to those visitors.

Mitigating these business hindrances, several top players are vying for the prime position in the market with their in-depth knowledge in data science and an array of data-driven ad management solutions. By leveraging the advancements in technology, these vendors deliver different strategies that are crafted to maximize ad space available on various content hosting platforms and augment the marketing campaigns of companies.

However, as business requirements and goals differ, it can be cumbersome for organizations to select the right solution vendors from this crowd. To help them carry out this task with utmost ease, a distinguished panel of CEOs, CIOs, VCs, industry analysts, and Marketing Tech Outlook’s editorial board has narrowed down the selection to a final 10. We present to you the “Top 10 Ad Management Solution Providers – 2019”

Top Ad Management Software Companies

Founded in 2002, Adform supports clients by providing integrated software enabling to buy, manage and serve digital advertising. It is a leading advertising technology company that provides clients the software to automate digital advertising. Its software consists of a Data Management Platform, Demand Side Platform, and an Ad Serving Platform with advanced analytics, reporting, and creative tools. Areas of specialization include Media Planning, Ad Serving, Personalised targeting, Real-Time Bidding, Retargeting, Tracking, Reporting, Dynamic Creative Optimisation, Demand Side Platform, Attribution Modeling, Rich Media, Data Management Platform, Supply Side Platform, Programmatic, and Mobile

site.adform.com

Advangelists is a team of veterans from the tech ecosystem, uniting experiences in ad-tech, programmatic solutions, automation, NLP, machine learning, motion-based technology, rich media and mobile video technologies. Advangelists believes that advertising should be an amalgamation of great features, great usability, and have all the tools needed in one single platform. Based on this vision, Advangelists has built a proprietary platform—ad-tech OS—that consolidates diverse ad-tech features to enhance ad campaign’s management, performance, and accuracy.Ad-tech OS boasts proprietary machine learning algorithms deliver maximum results in fraud detection, campaign ROI, location behaviors, and conversion data

www.advangelists.com

Billups is an advertising technology company for the OOH & DOOH marketplace, translating the physical world into data-driven solutions with the leading outdoor advertising platform. With offices across the US, Billups uses the largest independent managed service team in the nation to inspire brands and agencies to build and measure intelligent campaigns by connecting advertisers to their audiences. It helps to drive growth by finding ideal outdoor placements catered directly to your brand’s audience and also measure the effectiveness of each placement in reaching your brand’s audience and delivering ROI

www.billups.com

Genius Monkey’s proprietary platform enables agencies and brands to maximize their advertising ROI and reach more targeted people cost-effectively. The platform accesses numerous behavioral databases and learns the online behavior, demographics, and location to find potential information about the consumer, thereby creating an effective audience. The firm is committed to pushing the digital advertising industry forward, through its tools and software

www.geniusmonkey.com

Sellr Technologies, headquartered in Alpharetta, GA, is transforming the beverage retail-marketing arena by delivering new competitive differentiator: exceptional customer experiences at the point of decision. By embracing a disruptive technology that capitalizes consumers’ digital connections, the company engages the shopper at the point of decision and offers exemplary customer experiences. Sellr supports new customer purchase behaviors while creating a 'win-win' scenario for the three parties—the shoppers, retailers, and brands—who are involved in a retail transaction. Through Sellr’s 10-inch tablets that are mounted directly on the shelf edge, shoppers can instantly search, filter, compare, and download information about the products in the store. Adding value to Sellr's comprehensive solutions is their cloud-based platform, BevTV, which is revolutionary in terms of control and transparency

getsellr.com

Albert

Albert

Albert, founded in 2010, is a cloud-based intelligence platform that operates by plugging into a digital marketer’s existing tech stack. It is a self-learning digital marketing solution for marketers that specializes in RTB technology, Programmatic advertising, Machine learning, Artificial intelligence, Optimization technology, Marketing Automation, Cross Channel Marketing, Mobile Marketing, Social Media Marketing, Email Marketing, Lead Nurturing, and Lead Management, among others. Headquartered in New York, Albert leverages existing business logic that clients have in platforms and maps tracking and attribution to the source

Centiment

Centiment

Centiment is neuro-powered marketing & advertising technology built to do good. For the first time in human history, it has the ability to quantify, measure + understand human thought. Centiment is at the forefront of this shift and is helping pioneer a new age of marketing + advertising -- one that is emotionally-informed, non-biased + purpose-driven. Helps bloggers, journalists and content generators understand the tone, conviction, personality and emotion behind draft written content so they can truly connect with their target audience

Fluency

Fluency

Fluency is a business-to-business digital advertising platform provider with automation. The enterprise grade automation platforms of the company help the client or user to automate critical, necessary, and time-consuming tasks. With focus on efficiency, the artificial intelligence-induced platform automate tasks like operation management, campaign management, formulating ad strategies, account monitoring, and much more. Fluency's proprietary platform, based on a flexible open data exchange strategy, can store or retrieve data providing quick response to adjust the campaign or marketing strategies as per demand. The technologies of Fluency add value to the data of an organization delivering cost-effective and optimized results

Peach

Peach

Bringing together decades of experience from creative, advertising, and technology industry, Peach is the provider of ad collaboration platform. The company offer solution that can easily share or distribute videos into any screen worldwide, enabling dynamic and relevant video advertising on TV, digital and online. By revolutionizing the ad industry workflow with automation, replacing laborious manual tasks, the company offer solutions that are efficient, visible and more secure. Peach fully integrates technology into a multitude of digital and linear channels that enables optimal collaboration, dynamic engagement, streamlined data transference, and real-time implementation and updates

Quantic Mind

Quantic Mind

QuanticMind is a smart advertising platform provider that offers predictive advertising management softwares to help advertisers. Founded in 2011 by digital marketing pioneers and NextTag alumni, the company revolutionizes the advertising performance marketing with AI to manage, scale, and optimizes the business. Built for paid search, mobile and social channels, the company’s products are equipped with machine learning, distributed cloud computing, and in-memory processing. Through this, QuanticMind deliver intelligent, scalable, efficient, and fastest solutions maximizing the advertising performance for enterprises. Trusted by the best-in-class enterprises, the company serves multiple industries catering to different advertisement demands.