In today’s digital world, advertisements play an integral role in business success for any company. Whether they are broadcasted publicly or provide targeted ad campaigns, ads determine how a customer perceives a product or service, apart from identifying critical opportunities for marketing efforts. The increase in the popularity of smartphones, tablets, and PCS is pushing advertising to a rapid transition. Today, a digital advertisement that includes online, desktop, and mobile advertises has taken the center stage and is a crucial driver for growth. Companies now are on the lookout for investments in various ad management services on channels such as social media, search engines, online media, and banner ads. Besides, the emergence of programmatic platforms that enable advertisers to match relevant ads to websites with engaging content are vital in augmenting business performance.
Ad management has evolved over the years into a standalone business, owing to the rise of targeted marketing campaigns across various multi-media platforms. Likewise, advanced technologies including AI, machine learning, and data analytics are increasingly being adopted to deliver seamless experience and engagements to the customers across multiple channels. These technologies allow brands to deliver their message to the right audience at the right time and help bolster their programmatic advertising efforts to target audiences, verticals, and customers with better precision than traditional marketing initiatives.
With the rise in popularity of social media broadcasting, content marketing has proved to be an effective advertising strategy to strengthen the connection between consumers and brands. Businesses can capitalize on the power of content marketing to create awareness and demonstrate the story of their brand in an engaging manner. Numerous vendors offer AI-powered content management services that enable companies to feature stories, blog posts, videos, and other marketing pieces to engage their audience better and boost customer retention in the long-run. Content monetization across diverse multi-media platforms and ad management channels trigger an increase in revenue generation within the rapidly evolving digital marketing space. Added to this, subscription-based content and pay-per-use services across multiple platforms such as Netflix, Amazon Prime, or Youtube are empowering companies to diversify their monetization strategies and improve their ROI from advertising campaigns.
Mitigating these business hindrances, several top players are vying for the prime position in the market with their in-depth knowledge in data science and an array of data-driven ad management services. By leveraging the advancements in this technological genre, vendors deliver different strategies that are crafted to maximize ad space available on various content hosting platforms and augment the marketing campaigns of companies.
However, as business requirements and goals differ, it can be cumbersome for organizations to select the right service provider from this crowd. To help them carry out this task with utmost ease, a distinguished panel of CEOs, CIOs, VCs, industry analysts, and Marketing Tech Outlook’s editorial board has narrowed down the selection to a final 10.
We present to you the “Top 10 Ad Management Service Providers – 2019
