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Top 10 Ad Management Consulting/Services Companies - 2019

In today’s digital world, advertisements play an integral role in business success for any company. Whether they are broadcasted publicly or provide targeted ad campaigns, ads determine how a customer perceives a product or service, apart from identifying critical opportunities for marketing efforts. The increase in the popularity of smartphones, tablets, and PCS is pushing advertising to a rapid transition. Today, a digital advertisement that includes online, desktop, and mobile advertises has taken the center stage and is a crucial driver for growth. Companies now are on the lookout for investments in various ad management services on channels such as social media, search engines, online media, and banner ads. Besides, the emergence of programmatic platforms that enable advertisers to match relevant ads to websites with engaging content are vital in augmenting business performance.

Ad management has evolved over the years into a standalone business, owing to the rise of targeted marketing campaigns across various multi-media platforms. Likewise, advanced technologies including AI, machine learning, and data analytics are increasingly being adopted to deliver seamless experience and engagements to the customers across multiple channels. These technologies allow brands to deliver their message to the right audience at the right time and help bolster their programmatic advertising efforts to target audiences, verticals, and customers with better precision than traditional marketing initiatives.

With the rise in popularity of social media broadcasting, content marketing has proved to be an effective advertising strategy to strengthen the connection between consumers and brands. Businesses can capitalize on the power of content marketing to create awareness and demonstrate the story of their brand in an engaging manner. Numerous vendors offer AI-powered content management services that enable companies to feature stories, blog posts, videos, and other marketing pieces to engage their audience better and boost customer retention in the long-run. Content monetization across diverse multi-media platforms and ad management channels trigger an increase in revenue generation within the rapidly evolving digital marketing space. Added to this, subscription-based content and pay-per-use services across multiple platforms such as Netflix, Amazon Prime, or Youtube are empowering companies to diversify their monetization strategies and improve their ROI from advertising campaigns.
Mitigating these business hindrances, several top players are vying for the prime position in the market with their in-depth knowledge in data science and an array of data-driven ad management services. By leveraging the advancements in this technological genre, vendors deliver different strategies that are crafted to maximize ad space available on various content hosting platforms and augment the marketing campaigns of companies.

However, as business requirements and goals differ, it can be cumbersome for organizations to select the right service provider from this crowd. To help them carry out this task with utmost ease, a distinguished panel of CEOs, CIOs, VCs, industry analysts, and Marketing Tech Outlook’s editorial board has narrowed down the selection to a final 10.

We present to you the “Top 10 Ad Management Service Providers – 2019

Top Ad Management Consulting/Services Companies

A new-age digital marketing solutions provider, the firm offers programmatic technology and social solutions to bring audiences and advertisers together. The firm assembles people, partners, and platforms to service brands’ desired outcomes directly or through their agencies, eliminating the need for a catalog of vendors. Coegi makes programmatic marketing easy through an all-in-one partnership that not only strives to deliver flawless campaigns but also to empower their partners to become smarter marketers in a continually evolving digital world. The firm primarily caters to two types of consumers; independent agencies looking to have a center of excellence around digital media buying, and brands that want a functioning marketing team to act as an extension of their organization rather than having one in-house

www.coegipartners.com

Belo + Company

Belo + Company

For over 20 years now, Belo + Company has been leading the marketing and advertising firm that has been enabling brands to improve the performance of their marketing efforts. Founded in 1999, the company uses a proven methodology that has been tried and tested to work for any business type. The firm works on business intelligence, reviewing analytics and data sources to deliver insights on figuring out potential customers. The company specializes in Consulting & Training, Consumer targeting, Content and creative development, Social media management, Reputation management, and SEO, among others

Chatter Buzz

Chatter Buzz

Chatter Buzz is a leading digital marketing and advertising agency that helps top global brands to grow revenues online. Founded in 2012, the company is run by a team comprising of tech engineers, social media managers, and ROI analysts, focusing on focused on delivering measurable and quantifiable marketing and advertising results. The tech-creative firm focuses primarily on brand awareness and lead generation. The company specializes in Website Design, SEO, Web and Social Advertising, Social Media, Marketing Automation, Email Lead Generation, Digital Media Buys, content marketing, digital marketing, digital advertising, and programmatic displays

GourmetAds

GourmetAds

Gourmet Ads is a global food advertising and marketing platform for leading supermarket chains, grocery stores, food companies, CPG Companies, and FMCG Beverage Brands throughout the globe. The company manages a wide variety of quality Food Blogs, Recipe Websites, Cooking Blogs and Wine Review Publishers. The company also provides a range of programmatic advertising solutions to brand advertisers. Founded in 2008, Gourmet Ads focuses on providing branding campaigns that drive sales and customer acquisition. The company has offices in North America, United Kingdom, Canada, Australia and its headquarters in New York

IdealDigital

IdealDigital

IdealDigital is a leading IT Services company that provides a plethora of SEO, web development, website design, and Internet marketing services to establish a unique online presence for clients. Founded in 2018, the company helps its clients put together a digital marketing strategy along with design services, web and mobile development, creative user experience, search engine optimization, and lead generation. The company specializes in Mobile App Development, Mobile Marketing, Web Design, SEO, Graphic Design, PPC Management, and Social Media. The company is headquartered in Louisville, Kentucky

MaxBounty

MaxBounty

MaxBounty is a leading marketing and advertising company that specializes in maximizing the ROI of its clients. The company benefits its clients by providing by creating a seamless, global online marketing experience. Founded in 2004, the company is a leader in areas of lead generation, affiliate marketing, performance marketing, cost per action and cost per sale, lead acquisition, performance-based advertising, and online advertising. Furthermore, its team of committed account managers help to gain insights, monitor success and develop strategies to meet clients’ goals. The company is headquartered in Ottawa, Ontario

Mirror Digital

Mirror Digital

Founded in 2011, Mirror Digital is a unique platform that connects leading brands and agencies to the multicultural market in the U.S. through an interactive network of boutique publishers, influencers and bloggers. The company is engaged in providing clients with the ability to purchase targeted advertising campaigns through its premium and multicultural distribution network. Mirror Digital aims to protect the privacy of its clients who are served ads through the service. The company specializes in Multicultural Advertising, Social Media Advertising, Digital Advertising, Programmatic Advertising, Video Advertising, and Influencer Marketing

ProgaMetrix

ProgaMetrix

Founded in 2015, ProgaMetrix a leading data-driven agency that enables brand marketers to improve programmatic strategy, execution, and increases digital advertising through advanced technology and seamless service. The firm, backed by a talented team of ad tech experts, envisages transforming the way programmatic advertising campaigns are managed through transparent, long-term relationships. The ProgaMetrix team manages brand-safe campaigns across Display, Mobile, Audio, Video, Connected TV, Native, Digital, Social, and Paid Search channels for brands and agencies. The company caters to the Fortune 500 firms to the ones across the technology, B2B, financial services, healthcare verticals

Three Ventures

Three Ventures

Founded in 2012, Three Ventures is a leading technology consulting company that provides services like analytics, advertising, application development, and cloud solutions. Lead by a team of highly experienced experts, the company works with business leaders to grow and evolve their organizations by high-touch engagements across a multitude of consulting services. The company specializes in areas that include Business Intelligence Consulting, AWS Consulting, Marketing Analytics Consulting, Programmatic Advertising Consulting, Cloud Solutions Architecture, Search Advertising Consulting, Testing & UX, Advanced Analytics Consulting, and Application Development. Three Ventures is headquartered in Roseville, California

Varick

Varick

Maximizes Return on Advertising Spend (ROAS) by putting your goals first and establishing a true partnership built on communication, transparency and accountability. Their technologies consultants help realize the benefits of programmatic buying, multi-touch attribution, custom campaign optimization algorithms, dynamic creative optimization and much more. It also utilize data to test and learn from a broad spectrum of creative, delivering comprehensive performance-driven messaging. The Varick Quality code is a system of procedures to protect your brand’s health across all channels. We manage ad fraud, viewability, data privacy and compliance to ensure your brand’s success