The growing power of digital advertising is transforming the world of marketing. Today, advertisers are investing in ad management channels like social media, search engines, online media, banner ads, programmatic advertisement and affiliate programs to generate higher revenue. Likewise, advertisers are harnessing the power of technology and data science to amplify digital marketing performance. The advent of Adwords tools, viewability technology, and binding ad tools, are helping businesses to publish ads efficiently, measure and curate, and also monitor the progress of various ad campaigns.
With brands, advertising agencies, and publishers looking for ways to make ads more interactive and effective, there are numerous ad management platforms that offer services such as behavioral insights, bidding, re-targeting, content manipulation, and more. Over the past few months, we have analyzed scores of advertizing management solution providers in the market and shortlisted the companies that are at the forefront of tackling challenges in the arena. A distinguished panel comprising of CEOs, CIOs, VCs, Analysts and the editorial board of Marketing Tech Outlook has selected the Top 10 Ad Management Software Solution Providers.
The companies compiled in this issue have exhibited extensive business process knowledge, along with in-depth, integrated, and innovative strategies in the ad management space. The listing provides a look into how these solutions work in the real world so that organizations can gain a comprehensive understanding of what technologies are available and how they add value to the ad management arena.
We present to you Marketing Tech Outlook’ Top 10 Ad Management Software Solution Providers–2017.
