A few decades ago, a handful of broadcasters were the only choice of ad publishers for brand promotion. However, that is no longer the case today. Viewers have unlimited, on-demand options for media consumption. This fragmented and diversified audience in the present direct-to-consumer business era has completely disrupted the traditional media advertising model.
How can a brand prepare itself for the future of advertising and sustain profitability in the face such disruption? It will require a new strategy amid greater competition and technology. Data analytics, systems integration, and salesforce automation,in this regard, ishelping companies get a 360-degree view of the millennial customers. However, advertisers are also building a centralized database to manage audience data and robust analytics capabilities to derive tangible insights. To further improve the ROI, organizations are optimizing their sales models, reduce overhead costs, and meet buyer needs and expectations.
All of these components are definitely integral to advertising, but compelling dynamic content must always be on top of the branding checklist. Legitimately entertaining content with proper context coupled with intentional and precision targeting can help a business thrive and lead the future of the advertising revolution. Immersive and personalized content such as videos with storytelling, with the help of technologies such as AR/VR, therefore, leading to high customer engagement and higher ROI.
That being said, the new era of advertising also includes audience buying via AI. Organizations no longer have to worry about personalizing the ads. AI will configure advertising creative and dynamically match it to specific consumer attributes.
At this juncture, there is a wide variety of ad management solution providers entering the industry with a set of advanced and integrated offerings. To help companies navigate through the best-of-breed ad management solution providers, MarTech Outlook has compiled a list of top 10 Ad management solution providers. The enlisted organizations are transforming the advertising landscape at the intersection of various disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you MarTech Outlook’s,“Top 10 Ad Management Solution Providers –2020.”
