Yieldmo: Decrypting Human Behavior to Power Attention Advertising

Top 10 Ad Management Solution Companies - 2020

A few decades ago, a handful of broadcasters were the only choice of ad publishers for brand promotion. However, that is no longer the case today. Viewers have unlimited, on-demand options for media consumption. This fragmented and diversified audience in the present direct-to-consumer business era has completely disrupted the traditional media advertising model.

How can a brand prepare itself for the future of advertising and sustain profitability in the face such disruption? It will require a new strategy amid greater competition and technology. Data analytics, systems integration, and salesforce automation,in this regard, ishelping companies get a 360-degree view of the millennial customers. However, advertisers are also building a centralized database to manage audience data and robust analytics capabilities to derive tangible insights. To further improve the ROI, organizations are optimizing their sales models, reduce overhead costs, and meet buyer needs and expectations.

All of these components are definitely integral to advertising, but compelling dynamic content must always be on top of the branding checklist. Legitimately entertaining content with proper context coupled with intentional and precision targeting can help a business thrive and lead the future of the advertising revolution. Immersive and personalized content such as videos with storytelling, with the help of technologies such as AR/VR, therefore, leading to high customer engagement and higher ROI.

That being said, the new era of advertising also includes audience buying via AI. Organizations no longer have to worry about personalizing the ads. AI will configure advertising creative and dynamically match it to specific consumer attributes.

At this juncture, there is a wide variety of ad management solution providers entering the industry with a set of advanced and integrated offerings. To help companies navigate through the best-of-breed ad management solution providers, MarTech Outlook has compiled a list of top 10 Ad management solution providers. The enlisted organizations are transforming the advertising landscape at the intersection of various disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.

We present to you MarTech Outlook’s,“Top 10 Ad Management Solution Providers –2020.”

Top Ad Management Technology Companies

Billups is an advertising technology company for the OOH & DOOH marketplace, translating the physical world into data-driven solutions with the leading outdoor advertising platform. With offices across the US, Billups uses the largest independent managed service team in the nation to inspire brands and agencies to build and measure intelligent campaigns by connecting advertisers to their audiences. It helps to drive growth by finding ideal outdoor placements catered directly to your brand’s audience and also measure the effectiveness of each placement in reaching your brand’s audience and delivering ROI

www.billups.com

DISQO is a consumer-first insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights professionals and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, the company delivers an accurate and complete view of the consumer via technology built on the foundation of the largest first-party research audience. By engaging consumers who choose to share their attitudes and behaviours, the company captures the highest quality data, empowering its clients to make confident decisions

www.disqo.com

Doceree is the world’s first Programmatic Advertising Exchange, exclusively for marketing to Healthcare Professionals. Headquartered in NY, U.S. The Advertising Exchange brings demand-side and supply-side together for healthcare professional HCP (healthcare professional) advertising on a simple self-service interface and helps brands harness the full potential of HCP engagement on standalone Endemic Publisher platforms. Powered by patented technology- Espyian an AI engine, the Doceree’s platform helps in maximizing HCP engagement for Media Agencies, Brands and Publishers. With Doceree, the company aims to address the acute problem of rising cost of healthcare by bringing in efficiency and effectiveness in healthcare marketing by using data and creativity

doceree.com

Yieldmo elevates the ad experience with advanced consumer insights and brilliant creative formats on a premium marketplace

www.yieldmo.com

Adform

Adform

Founded in 2002, Adform supports clients by providing integrated software enabling to buy, manage and serve digital advertising. It is a leading advertising technology company that provides clients the software to automate digital advertising. Its software consists of a Data Management Platform, Demand Side Platform, and an Ad Serving Platform with advanced analytics, reporting, and creative tools. Areas of specialization include Media Planning, Ad Serving, Personalised targeting, Real-Time Bidding, Retargeting, Tracking, Reporting, Dynamic Creative Optimisation, Demand Side Platform, Attribution Modeling, Rich Media, Data Management Platform, Supply Side Platform, Programmatic, and Mobile

AdStanding

AdStanding

AdStanding offers the ability to operate multiple DOOH screens under one UI. Operating as a pioneer in the pDOOH space, the company partners with top tier data and location companies to find its clients’ target audience without wasting impressions. The company offers buyers the ability to plan managed or self-serve campaigns with state-of-the-art forecasting tools, buy and optimize their campaign in real-time. This process is followed up with post-campaign audience analysis and report that helps clients and the end-customers understand the added value of this campaign

BrandMuscle

BrandMuscle

BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands, with 700 professionals in seven offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI

MaxBounty

MaxBounty

Redefining the meaning of trust between advertisers and affiliate

Motive Interactive

Motive Interactive

Motive Interactive, the company Brendan Smith co-founded, has developed exclusive partnerships with the SSPs to help clients, through its sophisticated programmatic technology, get access to preferred mobile performance inventory that is either premium in nature or not easily sourced. Besides, the company, for its clients, also oversees the performance campaigns driving installs at scale or branding campaigns to raise awareness. The company has built its proprietary real-time bidding platform that optimizes ad request bids programmatically to ensure the most effective and efficient spending of advertiser’s budgets

RhythmOne

RhythmOne

Connects audiences with brands by using a combination of customer insights, audience segmentation, targeting technology, and premium demand relationships