David Saedi, CEO
The wildly accelerating relationship between digital sales & marketing trends and consumer behaviors, has created an ongoing number of complexities across digital platforms for businesses in all areas of the buyer’s journey. Advancements in this direction have necessitated the demand for new digital systems that can adapt to market changes and deliver superior customer service. However, traditional sales and marketing systems do not provide fully integrated endto-end solutions that allow businesses to keep revenuefocused data about their audiences at all stages of the customer experience. Existing technologies also fall short of converting data into automated actionable insights.
Focusing on providing automated digital sales & marketing solutions to improve business profitability with customer satisfaction is data-driven tech company WinnowPro. In addition to their clientfocused services for search engine and social media marketing, WinnowPro also designs, develops, and deploys industry-specific products to address the digital complexities faced by sales and marketing teams, including its Competitive Intelligence Tool (CIT). These cutting-edge, in-house solutions are at the heart of WinnowPro’s ability to boost digital efficiencies and generate more high-quality leads for their clients, providing them with the competitive advantage they deserve.
“With the expansion of digital marketing specialties, businesses need to focus on a differentiated buying experience, and not just the products themselves. Any advertising activities should therefore focus on getting more visibility with content strategies that educate and inform customers during every step of the buying process,” says Megan Thorp, Director of Marketing, WinnowPro.
The sales and service departments of newand used-vehicle auto dealerships are among WinnowPro’s most impressive customer success stories. Winnow has created a series of solutions to help their auto clients nurture high-quality leads and retain customers. The company has a Digitally Essential suite of solutions, with multi-functional sales and marketing tools and services, as well as a well-researched and current understanding of the B2C buying experience for their auto dealer clients.
The company has also developed its Competitive Intelligence Tool (CIT) specifically for dealers which allows auto dealerships to run real-time insights on optimal search engine marketing strategies. Comparing as many as five preferred competitors, CIT analyzes the performance of organic and paid keywords and opportunities for visibility – on a localized level which is its main differentiator from other search engine solutions.
Megan Thorp, Director of Marketing
Dealers have access to CIT insights in under a minute, merging 40 data sources, including proprietary data. The capacity to tap into a vast amount of data in under a minute ensures the availability of information in real-time, which is critical in the decision-making process.
Consideration of smaller but ultimately impactful elements can fall between the cracks when solely focused on serving new clientele. With our two-tier process, we are able to understand the needs of our clients and those of their customers. This approach is supported by our datadriven mission to deliver exceptional services with maximum efficiencies!
In addition to these tools, the company is launching a Beta program for auto dealers to expand their digital offering to impact every step in the sales cycle. It provides the dealers with early access to new goods and service releases to influence the end outcomes, ultimately benefiting their entire organization’s bottom line.
WinnowPro in Action
During an initial testing of various attribution models, an independent auto dealer in Northern California shared their best-selling zip codes and how those areas impact the overall sales. WinnowPro excluded the highest revenuegenerating zip codes as a proof of concept for the dealer, rolling out a comprehensive content strategy. After a month of monitoring the analytics and consumer feedback, the client generated a 20x return on their advertising investment, including more than 20% of those sales coming from Lost Souls customers.
Though currently focusing on becoming one of the leading partners in the auto industry with two product releases scheduled for later this year, the company is also engaged in the Healthcare industry. Additionally, there are plans to venture out into the Real Estate sector based on the anticipated outcomes of their ongoing research.
“Consideration of smaller but ultimately impactful elements can fall between the cracks when solely focused on serving new clientele. With our two-tier process, we are able to understand the needs of our clients and those of their customers. This approach is supported by our datadriven mission to deliver exceptional services with maximum efficiencies!” concludes David Saedi, WinnowPro CEO, on the company’s value proposition that sets them apart from their competitors.